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Ferrari is an Italian sports car manufacturer which is based in Maranello and Modena, Italy. it was founded by the Enzo Ferrari who was born on February 18, 1898 near Modena, Italy. When he was 10 his father took him to an automobile race in Bologna and after attending number of races, he atlast decided that he wanted to become a racing car driver. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has largely enjoyed great success, especially during the 1950s, 1960s, 1970s, late 1990s, and 2000s.Enzo Ferrari retained control of the racing division until his death in 1988 at the age of 90. After acheiving a great sucess Ferrari also has also got an internally managed merchandising line that licenses many products bearing the Ferrari brand, including eyewear, pens, pencils, electronic goods, perfume, clothing, high-tech bicycles, cell phones, and even laptop computers.