Piramal Healthcare Baby & Kids Medical & Health Care Products

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Piramal Healthcare is one of the fastest growing players in the Rs.11, 000 crore by sales domestic consumer healthcare market, which deals with non-prescription products in the healthcare and wellness segment. Piramal Healthcare entered the OTC market with the acquisition of Saridon from Roche and Lacto Calamine from Duphar in the early 1990s. In 1998, it did joint ventures with Reckitt Benckiser and Boots to get their OTC range to India. The company decided to establish its own Consumer Products Division in 2007. Piramal Healthcare’s OTC range straddles the pharmaceutical space as well as the personal care space with most-trusted brands in diverse product categories like Vitamins & Nutrition, Analgesics, Dermatological, Antacids and Cough & Cold. PHL has the largest field force in the industry covering more than one lakh towns across the country. The 1,200-robust sales force identified these towns which have more than 100,000 people, and currently service 400,000 chemists and general stores.