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Aretto is a design and technology-driven company that focuses on solving unique problems with thoroughly researched and developed solutions.
Before developing Aretto Leaps, we identified a problem that was faced by many.
The problem was simple, kids grew out of their shoes too fast which forced parents to buy shoes that were a size or more bigger than their kid's feet. But again, kids would grow out of these too! The fact was that most kids were wearing shoes that were either too tight or too loose at any given moment. When we dived deeper into this problem, we realised that 2/3rds of kids across the globe wear the wrong shoe size. Parents too faced the problem of constantly having to buy new shoes for their kids. It was a pain point for both, kids and parents!
After 3 years of intense research and development, and multiple prototypes later, Aretto Leaps were crafted. Aretto Leaps are the World's First Expandable Kid's Shoes that grow with your kid's feet up to 3 sizes! The unique patented technology allowed Arettos to organically adapt to the millimetric growth of a kid's foot. This ensured that a kid was wearing shoes that fit them perfectly at all times. The shoe grows up to 18mm or roughly 3 sizes, which also meant that parents didn't have to buy new shoes every few months for their kids.
Arettos are also one of the few shoe brands that are actually designed and made specially for children. Most of the shoes you see in the market are smaller versions of adult shoes. Kids' feet are structurally different and have different developmental needs that are not met by traditional shoes. Arettos on the other hand are specially crafted for a growing kid's growing feet.
Aretto Leaps have a soft Squishy Foam inside along with Y-shaped Cuts in the Soles and a Stretchy Upper Knit Fabric that provide the utmost comfort and flexibility. The Supergrooves (Y-shaped cuts) and the Upper Knit Fabric pair together, allowing the shoe to expand with your kid's feet. The Squishy Foam acts as a memory foam and the 3mm Optimum Sole thickness allows your kid's feet to freely feel the ground. Kids have hundreds of nerve endings in their feet. It is important that they feel the ground underneath their feet to learn from the ground up. Another unique feature of Arettos is the wide fronts. This wide toe box allows your kid's toes to freely move around and splay too!
All these elements may seem like little things, but they come together to provide kids' feet with unrestricted movement, support growth, and keep health problems at bay too! It's essential to keep a kid's feet healthy to avoid any future problems and for them to grow without having to worry about their shoes!
With that, let's Get. Set. Grow. Right!