This document is an electronic record in terms of Information Technology Act, 2000 and rules there under as applicable and the amended provisions pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. This electronic record is generated by a computer system and does not require any physical or digital signatures.
Please read the following terms and conditions very carefully as your use of service is subject to your acceptance of and compliance with the following terms and conditions.
- The domain name and trademark Firstcry.com is registered in the name of Brainbees Solutions Private Limited (hereinafter referred to as "BSPL"), a company incorporated under the Companies Act, 1956. Digital Age Retail Private Limited, a company incorporated under the Companies Act, 1956 holds a valid license, granted by BSPL, to use and operate the website/Apps (hereinafter referred to as "DARP"). FirstCry Club Program is a program owned by BSPL which has been licensed for use to DARP on the website/ app and Retail Store/s. The terms "Us" and "Our" shall mean DARP.
- "FirstCry Club Program" is a loyalty program to reward and facilitate FirstCry's loyal users by offering certain privileges/benefits/facilities.
- "FirstCry Club membership" is a Club membership offered to Users which shall be governed by rules framed hereunder by BSPL for this program which shall be subject to changes from time to time without any prior notification to the FirstCry User.
- "Platforms" shall mean the domain name www.Firstcry.com available through www.Firstcry.com website and mobile application available on android and iOS platform.
- Product" shall mean all Product/s sold on the Platform and Retail Store.
- "Retail Store" shall mean offline FirstCry retail stores across India.
- "User" or "You" or "Your" shall mean any natural or legal person who at free will has agreed to become a buyer on the platform by providing data while registering on the platform as a registered user and has agreed to enroll for FirstCry Club membership on successful payment of Membership fees under the terms and conditions contained herein.
2. General Terms
- The terms and conditions stipulated herein shall govern the FirstCry Club Program and form a binding agreement. If you sign up for the FirstCry Club membership program either through Website and/or Retail Store, you hereby agree to accept these terms and conditions in their entirety.
- DARP may send you email and other communications related to Club and your Club membership. By enrolling into FirstCry Club membership, it would be deemed that you have given us your consent to contact you through call, SMS or email on the details provided by you for the purpose of availing FirstCry Club membership.
- You acknowledge and confirm that You are aware of the nature of telecommunications/ internet services and that an email transmission may not be received properly and may be read or be known to any unauthorized persons. You agree to assume and bear all the risks involved in respect of such errors and misunderstanding and DARP shall not be responsible in any manner.
3. Membership Terms
- You can avail FirstCry Club membership benefits only by enrolling into a Club membership under FirstCry Club Program.
- The User can enroll for FirstCry Club membership through online payment only on Platform and any available payment mode in Retail Stores.
- The duration of the current FirstCry Club membership plans offered by DARP is for 3 months (90 days) and 12 months (365 days) duration. A User can choose either of two plans to join FirstCry Club membership. DARP may choose to introduce more plans with different tenures in the future or modify the tenures of the current FirstCry Club membership plans.
- Membership once activated cannot be transferred, canceled, refunded or returned except due to technical reasons, duplicate orders of FirstCry Club membership are placed. In this case, one membership will be canceled and the user will be refunded the money paid while enrolling for FirstCry Club membership.
- FirstCry Club membership is linked to the user"™ FirstCry account Email id and Mobile number. At any point in time, only one FirstCry Club membership will be activated per User.
- The User shall have an option to upgrade from 3 months FirstCry Club membership to 12 months FirstCry Club membership. The upgraded option will not be available immediately, but only after some days from the date of enrolment. A user will be notified through different modes of communication, including but not limited to SMS, Email, Push Notifications, Banners, once the upgrade option is made available.In a lifetime, a User can enroll for any number of FirstCry Club memberships but the new membership will start only after the expiry of the current membership.
- To avail Club membership benefits, the User needs to login with his/her registered email id/mobile no. on the Platform and share registered mobile no. for identification at the time of purchase at the Retail Stores.
- Club membership cannot be shared or transferred to another User. If a User has shared his/her account details with another User to share the benefits of the Club membership, FirstCry will not be responsible whatsoever if any benefit under Club membership is being misused/exhausted by such another User.
- The date on which the User has enrolled the Club membership or got the free Club membership from FirstCry, (subject to clause 4.b) shall be the start date of the membership.
- Club end date would be calculated from the Club start date by adding the membership duration. E.g. For 3 months Club membership user, the membership will end on the last day of the 3rd membership month (90th Day).
- Post the expiry of the current membership, the membership will end, if not renewed.
- In following cases the User shall not be eligible to enroll into FirstCry Club membership to avail benefits:
and the User who has already been enrolled into FirstCry Club membership shall be debarred from availing benefits under the FirstCry Club membership in case of following events:
- if the User Account has already been marked as a "Fraudulent Account"
- If any fraudulent activity undertaken by the User from his/her Account, such User Account shall be marked as a "Fraudulent Account"
- if Pincode which pertains to delivery address saved/marked by the User on the platform is marked as "Unserviceable"
DARP shall have discretionary right to modify the existing criteria to categorize a User Account as a Fraudulent Account from time to time to ensure efficient and legitimate usage of the FirstCry Club membership and the Platform by the genuine User.
- The savings shown on the Club Savings Calculator are the basis of the estimated savings on the
current Club user's data. Actual savings may vary for a user.
4. Membership Fees
- The FirstCry Club membership fee (hereinafter referred as "Fee") is Rs. 299 for 3 months plan and Rs. 999 for 12 months plan. DARP shall at our sole discretion revise the fee charged, and unless specifically stated otherwise, is inclusive of applicable taxes. The Fee once paid by the User at the time of enrollment to FirstCry Club membership is not-refundable and the FirstCry Club membership cannot be canceled once the fees is paid.
- Users may get a discount under 3-months or 12-months FirstCry Club membership, which shall be subject to the criteria formulated by DARP, who shall have discretionary right to modify or nullify the discount rate or modify any other terms and conditions stipulated herein from time to time.
5. Membership Activation
- Your paid Club membership will be activated only on successful payment for FirstCry Club membership made through the Platform and/or Retail Stores.
- Your free FirstCry Club membership shall be subject to the fulfillment of free membership criteria, and shall be activated automatically on the next day of being eligible for free membership criteria at our sole discretion.
6. Membership Conditions
- DARP reserve the right to terminate, withdraw, suspend, amend, extend or modify FirstCry Club membership, at our sole discretion without any prior written intimation to the User.
- FirstCry Club membership or any benefits thereunder are not transferable.
- Club members may not use their membership to purchase Products for the purpose of resale or rental, and the Club services may not be used by any party for commercial purposes.
- DARP may, at our sole discretion, choose to modify the benefits provided under the FirstCry Club program. Our failure to insist upon or enforce strict compliance with these terms will not constitute a waiver of any of its rights under contract, law or equity.
- Our directors, employees, and agents shall not be liable for any direct, indirect, special, incidental, consequential or punitive damages, or any other damages of any kind, arising out of or related to the FirstCry Club Program.
7. Right to Modification of T&C of Membership
DARP shall at our own discretion change the terms and conditions referred herein, conditions of use, conditions of sale and privacy notice, or any aspect of FirstCry Club membership, without serving any prior notice to you.
If any change to these terms is found invalid, void, or for any reason unenforceable under contract, law or equity, that change is severable and does not affect the validity and enforceability of any remaining changes or conditions.
8. Membership Termination
DARP may terminate the "Club" membership of a User, at its sole discretion, without serving any prior notice to the User, if the User engages in conduct that violates these terms or any applicable law, or involves fraud or misuse of the Club membership, or is harmful to our interests or any other user on the Platform.
9. Membership Benefits
- DARP offer a host of benefits to 3 months and 12 months Club users which can be availed either on the Platform or at the Retail Stores or on both. DARP reserves the right to modify/remove current benefits and to decide on the availability of newly added/modified benefits to the existing Club users, as it seems fit.
- DARP may choose to remove any benefit (from the current list) for the new Users who are buying the membership or for the existing Users. For existing Club Users, the benefit may/may not be removed/may be modified as per the policy of DARP.
Details on FirstCry Club membership benefits are given below:
(i) Exclusive Discount pricing:
Read more about Firstcry's pricing policy
- Club members will be eligible to get an additional discount of up to 5% on the Products, on Products on which the extra Club discount is available as depicted on the Platform and Retail Stores. This additional discount will be available on top of the Product discount provided for non-club users. Products with additional discounts will be shown with two prices- Club & Non-Club on different sections of the Platform and Retail Stores.
- This benefit does not apply to apparel (fashion) products for Retail Stores. For apparel products, offering of a discount may be as per the Retail Stores"™discretion.Exclusive discounting price is applicable to a User who has enrolled for 3 month and 12 month FirstCry Club membership.
(ii) Premium Offers & Deals:
Premium offers & deals benefits include:
Read more about Firstcry's coupon policy
- Additional coupon discounts: Club users will be eligible to get additional discounts on specific coupons. Additional discounts, if available, will be shown in the coupon terms and conditions.
- Exclusive Club only coupons: DARP will offer few coupons which can be used only by the Club users to get benefits. These coupons will not be available for non-club users to use.
- Additional discount on bank offers: From time to time, DARP brings exciting offers on Cards/Wallets/UPI for our users. Club users will get additional benefits on instant discount/cashback offers provided by the associated partner. Additional bank discount/cashback, if available, will be shown in the offer terms and conditions.Premium Offers and Deals are applicable to a User who has enrolled for 3 month and 12 month FirstCry Club membership.
(iii) Special Sale Events & Access
- DARP will start sale events a few hours early (for both Platforms and Retail Stores) so that Club members can use the sale offers first. DARP reserves the right to decide events to be launched early. Club users will also get the benefit of dedicated sale events- i.e. Sale events dedicated only for Club users.
- The launch time of early sale events may not be the same and can start at different time/days for Platforms and Retail Stores.
- Platforms and Retail Stores may choose to run dedicated sale events on their own in terms of the time of launch, duration of sale events, Product discounts, coupon discounts, and Products offered on discounts. These events do not need to be available on both businesses. Special Sale Events and access is applicable to a user who has enrolled for 3 month and 12 month FirstCry Club membership.
(iv) Discount on Intellikit Subscription
- Club users will get up to an additional 10% discount on Intellikit Subscription bought from the Platform or from Retail Stores.
- This discount is applicable on an Intellikit subscription only and not on Intellikit boxes bought separately.Discount on Intellikit Subscription is applicable to a User who has enrolled for 3 month and 12 month FirstCry Club membership.
(v) Club Cash (CC) benefit on products
- As a part of this benefit, 3 months Club Users will get Club Cash on products as per the
Club Cash allocation logic of FirstCry and 12 months Club Users will get 2 X Club Cash,
compared to the Club Cash that would have been credited, if they were 3-month club
- This additional Club Cash will be credited to User account post the delivery of the order,
as per our policy
- Club Cash points earned during Club membership will be available to use post the expiry
of the membership as well. However, these Club Cash, like all the Club Cash points
earned on Firstcry.com, are also subjected to expiry as per our policy.
(vi) Free assembly service
- 12 Months Club Users will get Assembly Service free of cost, which is chargeable for other types of users.
- Free service will only be available on FirstCry serviceable pincodes and select Products. Users can check the serviceability by entering the pincode on the product details page or cart. This benefit is not applicable to 3 months FirstCry Club membership Users.
(vii) Return Gift coupons
- This benefit is available for 12 months Club Users only.
- Club users will get a coupon code that can be used 20 times.
- Each coupon usage will give a discount of Rs. 100 to the User. The total benefit value is Rs. 100 x 20 usage= Rs. 2000
- The benefit under Return Gift coupons is not available to the User for whom it is generated, however, such User can distribute the coupon code generated to the 20 other Users to avail benefit.
- The gift coupon can be redeemed at both Platforms and the Retail Stores. DARP"™ coupon policy is applicable on this coupon- Read here
- Each User can use this coupon only once. More than one usage is not allowed.
- The gift coupon will be generated 10 days before the child"™ birthday entered on the Platform.
- The gift coupon will be shared with the Club users on email or SMS, post the generation, and will be available under "y Account" section on the Platforms.
- Club Users will receive the Gift coupons only once during the Club membership period on the occasion of his/her child"™ birthday. In case of more than one child's details added to the FirstCry account, the User will still get this benefit only once.
- The coupon is valid for the one-year duration from the date of generation.
- The Birthday coupon will be generated only if the user has added the child's DOB data on FirstCry platforms.
(viii) Shipping Cost benefit
For 3 months Club users:
For 12 months Club Users:
- A fixed shipping charge of Rs. 50 is applicable on all orders below Rs. 499/-(Rs. 699 for non-club users) (excluding Convenience charges, COD charges, Shipping charges, Taxes, or value reduced after application of coupons or any other offer) at all locations with an additional charge applicable at certain locations.
- For orders equal to or above Rs. 499 (Excluding Convenience charges, COD charges, Shipping charges, Taxes, or value reduced after application of coupons or any other offer) free shipping is available at certain locations only. For other locations, additional shipping charges will be applicable. At these locations, in which additional charges are applicable, the Rs. 50 shipping charges will be added to the shipping charges for all orders below Rs. 499 (with exclusions as above).
- The shipping charge applicable can be checked by entering your pin code details on the cart.
- These shipping charges applicable are not refundable in case of return/cancellation of the product or the order by the user.
- The shipping charges can be modified by DARP at our sole discretion without any prior intimation to the User.
Read more about Firstcry's shipping policy
- For 12 months Club Users, the shipping for Products ordered on the Platforms is completely free. But the minimum order value to place an order on Firstcry remains the same for both club and non-club users- i.e. Rs. 249
- For both 3-months and 12-months Club Users, the shipping cost benefit is not applicable on Convenience and COD charges. These charges will still be applied on some orders, as per policy formulated by DARP.
(ix) Free FirstCry Playbees App Subscription
- Club Users will get a free subscription of the FirstCry Playbees edutainment app's 'Basic' plan for the Club membership duration.
- The start date and the end date of the Playbees app subscription would be the same as the Club membership dates.
- If the Club User already has paid subscription fee of the Playbees app, the free subscription would start only after the expiry of term of the currently paid subscription period.
- Irrespective of the edutainment app subscription start date, the subscription will expire after the Club membership ends.
(x) Exclusive store coupons
- FirstCry users can avail the Store coupons benefit till the Club membership expiry.
- Coupons will be shared with Users via SMS on their registered mobile number post its activation.
- The first coupon worth Rs. 100 will be activated and sent to the Users within a few hours of enrollment into the Club membership.
- The next/subsequent coupon will have an additional Rs. 100 discount.
- The next/subsequent coupon will unlock/generate only after the use of the previous coupon.
- The next/subsequent coupon unlock/generation doesn’t mean the coupon is available for immediate use. The store coupon will be active/available only within the validity tenure shared with users via SMS. The SMS would contain the validity tenure details. FirstCry users can also refer to the Club dashboard for active coupon details.
- Each coupon validity will be of 30 days only, if the current coupon is not used within the shared validity tenure, the current coupon validity will get extended for the next 30 days and the last coupon will get lapsed. The coupon validity extension details will be shared with users via SMS. For example, if a 3-month club user uses his 1st coupon in the last month of his/her club membership, the user won't get the 2nd & 3rd store coupon since the user missed the 2-validity cycle. The coupon lapsing cycle will continue whenever the current coupon is not used within the validity tenure/time.
- FirstCry users can use only one coupon per month.
- 3-months and 12-Months Club users will get up to 3 and 12 coupons respectively subjected to the monthly usage condition mentioned above.
- The coupons are only applicable on Babyhug and Cutewalk clothes and shoes.
- Store coupons can be used at Retail Stores only and cannot be used on online platform.
(Xi) Brand Benefit/Premium Subscription (3 rd Party Offer or "Reward/Benefit"))
- Brand Benefit & Premium Subscription benefit plan is a type of exclusive 3 rd party
reward for Club users in which the Club Users will receive certain rewards/ benefits in
an ongoing Club membership period. Brand Benefit & Premium Subscription benefit
plan shall be activated at the time of activation of Club membership.
- Reward/Benefit can be redeemed on the exclusive and relevant 3 rd party merchant's
app or website as per the given T&C provided by the merchant. Club User may find the
terms and conditions for a reward/benefit on the Club Dashboard page by selecting the
relevant reward/ benefit. Reward/Benefits are valid subject to availability of
products/services with third party merchant.
- The Club User shall ensure their complete discretion for availing benefits from
rewards/offers provided by third party merchants.
- Reward/Benefits shall not be settled with cash in lieu by DARP or the Partner(s), and are
- DARP is not endorsing the third-party merchants or the reward/ benefits offered by the
- Any and all the benefits offered by the third-party merchants are subject to the third-
party merchant's terms and conditions.
- DARP reserves the right to modify or terminate Brand Benefits/Premium Subscription
Benefits at any time without any prior notice to the Club User and without any liability
or obligation in this regard.
- In case of fraudulent use of third-party merchant's offers by the Club User, DARP
reserves the right to withdraw the third-party merchant's offers/benefits earned by the
- Benefits are for Club users only and are non-transferable and must be used in a lawful
manner. For such activities, DARP reserves the right to withdraw the third party
offers/benefits earned by the Club user.
- Club Users are not bound in any way to participate in this third-party merchant's offer.
Any participation is voluntary and the benefits are being provided purely on a best effort
- Any dispute or queries related to a third-party Benefits shall be addressed by the third-
party merchant of which the Club User had desired to avail benefit from. In the event of
failure of Club User to avail any benefit from Rewards/Offers of third-party merchant,
DARP shall not be responsible in any manner whatsoever to the Club User as the User understands that rewards/offers and their applicable terms and conditions are
formulated by the third-party merchants. Further, DARP disclaims all liabilities,
responsibilities, representations and warranties of any kind, whether express or implied,
including, but not limited to, the warranties of any materials or content, quality,
merchantability, suitability, missed services, features related to third party
rewards/offers offered by third party merchants and their products/services and DARP
shall not be responsible for any direct, indirect, incidental damages caused due to use of
reward/offers towards products/services offered and usage of products/services offered
by third-party merchant.
- All statutory taxes (direct or indirect, including local levies, TDS, registration fees,
Insurance) on the Brand Benefit & Premium Subscription Benefits, wherever applicable,
shall be payable by the Club User. DARP will not be responsible / liable for the same.
- The third-party rewards/offers are valid during the term of FirstCry Club. membership
plans enrolled by the Club User i.e., for 3 months (90 days) and 12 months (365 days)
- Club User hereby agree to indemnify and keep DARP harmless against all damages,
liabilities, costs, expenses, claims, suits and proceedings (including reasonable attorney's
fee) that may be suffered by DARP as a consequence of (i) violation of terms of this T&C
by Club User; (ii) violation of applicable laws; (iii) any action or inaction resulting in
willful misconduct or negligence on Club User's part.
- The savings shown on the Club Savings Calculator are the basis of the estimated savings
on the current Club user's data and do not reflect accurate value of savings of the Club
User. Actual savings may vary for a Club user.