The LOVI brand was born as an answer to the changing needs of parents and the evolving parenting model, which requires high quality products that can adapt to an active lifestyle. LOVI products are extensively researched to incorporate new technology to evolve low maintenance, easy to use products which instill independence in a child. The wide range of LOVI products provide seamless transition from one stage to another, simplifying the fulfillment of a child's needs. Our mission is to nurture modern, sensible and collaborative parenting. Active parenting is what we believe in because Activity Matters!