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Chef Extraordinaire, TV show host, author of bestselling cookbooks, restaurant owner of leading food products brand 'Khazana' and winner of several culinary honours, Master Chef Sanjeev Kapoor's innovations in Indian cuisine have made him a household name in India and abroad. He is the only chef in the world to have his own television channel FoodFood.
For his contribution to Indian Cuisine, he was awarded with the Padma Shri in 2017, one of India's highest civilian awards and the Best Executive Chef title in India. He is credited with giving credibility and recognition to the profession of cooking in India.
His iconic brand is a reflection of himself. In his opinion, Today food is not merely limited to the senses of taste and smell but has gone beyond this to also include the senses of sight. I personally believe that food served tastes best, when presented best.
His foray into the Licensed Homeware segment has been marked by the introduction of various products under his brand name Sanjeev Kapoor such as Steelware, Copperware, Glassware, Opalware, Ceramics ranges. He sighted the immense gap in Branded Homeware segment and entered Steelware category with a licensing partnership with Awk Steelwares Pvt. Ltd.. a leading manufacturer in steelware since last 45 years.
This partnership resulted in a wider reach to the market and Premium-quality products which are intricately designed to suit the contemporary lifestyle preferences of the modern Indian consumer.