Rashmi Sunder

As a versatile content writer and social media specialist with hands-on experience in marketing and advertising, I transform ideas into clear, engaging narratives that drive connections and deliver measurable results. With over 13 years of experience, I specialise in parenting, education, and early childhood content, crafting long-form articles on health and lifestyle topics for leading parenting blogs and branded content for FirstCry collaborators. I develop curriculum-aligned stories for Intelli Education and FirstCry Intellitots Preschool, and am adept at scripting captivating YouTube videos, ideating Instagram posts, conceptualising e-books, and producing narrated stories with SFX for Intelli Radio using TTS platforms. My expertise also extends to writing website copy, editing, proofreading, and training junior teams in content production. I am known for my ability to adapt my voice and messaging to diverse audiences and consistently deliver high-quality work under tight deadlines. In the social media space, I have partnered with brands across diverse sectors—including entertainment, education, tourism, sports, arts, retail, F&B, tech, and digital streaming—delivering end-to-end campaign management. I collaborate closely with strategy teams to brainstorm marketing plans, create content decks that blend copy and design, optimise web and blog content with advanced SEO, and execute posts across all major platforms. My role encompasses running digital activations and competitions, managing ORM, scripting videos, researching competitors and influencers for strategic collaborations, and delivering monthly performance reports using analytics tools. I maintain strong relationships with brand representatives to consistently exceed targets and drive growth. My approach is rooted in creative problem-solving, attention to detail, and a passion for helping brands tell their stories with authenticity and impact. With a keen eye for design (proficient in Canva and Wix) and a robust foundation in content strategy and analytics, I blend creativity with data-driven insight to deliver high-performing content that educates, entertains, and converts. My commitment to continuous learning and innovation ensures that each project is tailored to the evolving needs of the digital landscape. I thrive in fast-paced environments and embrace new technologies and trends to keep content fresh and relevant. Education & Specialisation: B.A. (Honours) in Media, Communication, and Cultural Studies From Newcastle University Years of Experience: 13+ Social Profile: LinkedIn - https://www.linkedin.com/in/rashmi-sunder-4b726297/ Awards: School of Arts and Cultures Representative for valuable contributions (see LinkedIn)