Marvel Toys (formerly Toy Biz and Charan Toys) is the toy division of Marvel Entertainment, a subsidiary of The Walt Disney Company.
ToyBiz originated in Montreal,and became an American firm. The company initially made Revlon fashion dolls .It became a
major producer of Marvel character toys.ToyBiz started up its Classic Heroes candy division in early 1996.In 1990 Toy Biz began producing Marvel figures, the first was a series released that year called "Marvel Super Heroes" The third and fourth series of X-Men figures helped to establish what
direction Toy Biz would go, and later on, as Marvel's characters gained animated series and more popularity,Due to the rushed production,they concentrated
on superhero playsets and props for Marvel, such as the
Spider-Man stunt system, Hulk Hands etc.