We were looking for a Franchisee business in Mother and Childcare segment and the first name that came to our mind was Firstcry.com as we had heard a lot about them from some of their online customers, more so because FirstCry as a brand achieved market dominance in a very short span of time leaving all other players far behind even after being somewhat late entrants in this business.
On contacting them for the Dehradun franchisee, we got prompt response and were invited to their Head Office in Pune. During our first interaction we came to know that FirstCry had a perfect distribution channel and a well organized warehouse with all the products that parents require for their kids. Only due to the cooperation of their team and their vision about the business we got the confidence of getting associated with FirstCry.
It’s been quite a few months since we started our store and we can very well say that a lot of the customers have started getting associated with us and are highly satisfied with our service and the products. It has became an ideal place for the parents and the expecting parents to hang out, within our city.
The USP of FirstCry has been the promptness in their service regarding the availability of stocks, providing products as per our customer needs and above all lending a keen ear to all our suggestions.
Coming back to the uniqueness about the FirstCry store in Dehradun, we can; without doubt, say that it is a place where all demands of parents are met, that too under a single roof purely because of the variety of products available with us.

Proud to be associated with Firstcry.com
Wishing you all the best.

FirstCry.com as a concept, has been very well executed keeping in mind the surge within the e-commerce domain from the investment community. FirstCry deals with wide range of national and international brands & products under one roof. I was especially happy with the “On Sale” section which is very well targeted towards newborns, moms and women in general who look for a good pick all the time. FirstCry is also very active within the social media through their contests, offers, gifts and articles.
Our experience with FirstCry has been phenomenal and their cooperation has been outstanding. As far as business model is concerned differentiating on tie-ups with stores like MotherCare, Mom n Me and various brands makes them stand in market.
Customer response is mutual as it is a new concept, which makes them familiar with wide range of products and brands and a chance to pick the best of them. Customers are always repetitive and demanding with one varieties to make their cake more decorative.
The major USP of FirstCry in our area was that we got a chance to make it social and interactive and offer customers better & branded products which could only be purchased online, otherwise. Promotions have been very well designed which customer attraction easy.
Proud to be partnered with Firstcry.com
Wish you all the best.